Draught Diversions is the catchall label for mini-rants, think-pieces, and posts that don’t just focus on one beer here at The Tap Takeover. We hope you don’t grow too weary of the alcohol alliterative names we use…
Few breweries have made as big of an impact in as short a time as Icarus Brewing has since they opened in early 2017. Their beers seemed receive acclaim as soon as they appeared in bars and taprooms, and of course their brewery. But that’s now, late 2019. I’ve had a few of their beers over the years and most recently (late August 2019 and mid October 2019) I made two visits to the brewery. But let’s go back in time a little bit, to the brewery’s opening before returning to the present. Whereas many of the breweries featured here at the Tap Takeover had roots in home brewing, Icarus Brewing has a more “formal” path to brewing. Jason Goldstein, head brewer and owner, built up a very impressive resume before opening Icarus Brewing. Gaining the necessary knowledge studying food science, Jason spent some time at an Ohio brewery before heading to the prestigious Brewlab in England. Jason settled back into NJ where was brewing at Rinn Dunn (now Toms River Brewing) where his skills earned him some great recognition from one of the leading beer zines of note, Beer Advocate.
When he was trying to land on a name, (according to this reddit AMA), Jason wanted something that evoked Greek mythology, but could also have multiple meanings. In a very real life Icarus situation, the world famous Hindenburg disaster occurred in Lakewood, too. But Icarus, the figure from mythology, was also daring and tried something adventurous and new. Jason wants to try doing new and different things at Icarus whether or not they work. That’s admirable, but I think (and I’d guess many beer aficionados in NJ would agree) that Jason and the crew of Icarus have not flown too close to the sun yet and have managed to fly at the perfect height considering how well their beers are received and sell. The name also offers up plenty of potential beer names to play off the imagery and myth of Icarus.
Taster of Smooshing Chocolate Parts
Like many breweries of this size in NJ, Icarus is located in an industrial park/warehouse. These spaces often make for a great deal of flexibility in how the brewery builds out their taproom and brewhouse. They are not too far from the Garden State Parkway so getting there isn’t too much of a problem. Parking during my first visit didn’t prove problematic despite the taproom being fairly filled with several people coming and going while I was there. However, the second time I visited was for a special release, “Build Me Up Butternut” a collaboration with NJ Craft Beer/Mike Kivovitz, which was a Friday night and the lot was quickly filled and the street on which the brewery is located was tightly packed.
So what is in the tap room? Barrels function as the table base with round tops and a painting of the Icarus logo in the center. Hanging on the wall are some of the artistic renderings of some of their packaged labels. But the most noticeable element is the huge menu at the back of the taproom above the 24 taps. The bar is very nice with some of the Icarus branded products for sale on display (shirts, hats, glasses). There’s also a fridge where the canned beers and crowlers are sold.
Icarus Brewing Beer Menu/Tap List August 29, 2019
In addition to the main taproom, just on the other side of a door is more space with another full length bar, some barrel tables, and some more seating. That special Butternut night, a band was playing in the secondary area where barrels are stored. What was nice is that the sound from that area barely impacted the main taproom. We knew a band was playing, but the only reason I needed to raise my voice a little bit was because the main taproom was pretty packed.
In that facility, Icarus currently has the capacity to have 24 beers on available on draught in their Tap Room, with styles rangiing from lagers to saisons to IPAs/Pale Ales to porters to Stouts. When they first opened, Icarus had 5 beers taps…so yeah, they’ve come a long way. I have to say (and my wife said it when we visited in August on our way back from our annual trip to the Chicken or the Egg in LBI) their menu looks great from an overall presentation perspective, and specifically, the care that seems to go into how the beer names are written. Really eye-catching stuff.
Images courtesy of Icarus’s Facebook
During that first visit in August, Mike Kivovitz from NJCB happened to be at Icarus and we chatted for a while in the comfort of the taproom. Many people were coming and going with multiple 4 packs of beer. As for the beers I had, I was extremely happy with my flight selection. The first beer was part of their Berliner Weisse series, Fruited and Flying and this version featured Pineapple, Mango, and Blackberry. This was a great beer, perfect for a summer day. Next was their pilsner, Extinguish which was very tasty. Third up was a super delicious pastry stout, Smooshing Chocolate Parts, a variant of the Smooshing Sweet Parts stout. Fourth was the hazy, juicy Drinking Crayons, so named after as a nod to one of the employee’s daughters who was in the brewery coloring the day the beer was first brewed. Turned out the name made for really terrific logo. I wound up getting an additional taster, their second collaboration with Brix City, Yacht Jams Vol. 2 Hurricane, a Hazy/New England IPA conditioned on tropical fruits.
I’ve mentioned a few of their beers in the past (the DDH Not a Schooner as the best beer at the 2018 Bridgewater Beerfest, my review of Yacht Juice, the flagship beer, and Velvet Fjord in last month’s six pack. In addition, the beer I’ll be reviewing this week is from Icarus, but that’s just the tip of the iceberg, so to speak.
The aforementioned Yacht Juice is the beer that put them on the proverbial map and Icarus has brewed several variants of the beer: an imperial double dry hopped versions featuring Citra, an imperial double dry hopped versions featuring Mosiac, a session version (“Lil Yacht Juice”), a milkshake version with lactose (“Yacht Shake”), as well as collaboration with Brix City (Yacht Jams) which is conditioned on passionfruit, pomegranate, tangerine, and lime zest.
Images courtesy of Icarus’s Facebook
Other highly rated IPAs include Milking It (an Imperial Milkshake IPA), Power Juicer (a New England/Hazy IPA), Spelt Check (An Imperial New England/Hazy IPA), Touching the Sun (a Triple IPA), and Drinking Crayons (An Imperial New England/Hazy IPA).
Icarus brews a nice stable of dark beers, too. Maybe the most popular and well known is their Russian Imperial Stout Kalishnikov, a 14% Stout that has several variants, Kalishnikoffe (with coffee), My Little Friend (a smaller ABV version of Kalishnikov) as well as a few barrel-aged versions. Their first two dark beers were ChewBocka the Masticator Dopplebock (named after Jason’s dog), and Yukon Cornelius Coffee Porter. There’s a nice range of Dessert/Pastry dark beers, too: Smooshing Sweet Parts (and its variants), Making Whoopie, and King Arthur’s Steed (Porter with toasted coconut).
Images courtesy of Icarus’s Facebook
Jason and crew have collaborated with several breweries in their short life: Cypress Brewing Company (Edison, NJ); Levante Brewing (West Chester, PA), Brix City Brewing Company (Little Ferry, NJ), Gun Hill Brewing Company (Bronx, NY), Dark City Brewing Company (Asbury Park, NJ), Imprint Brewing Co (Hatfield, PA), Lost Tavern Brewing (Hellertown, PA), Heavy Reel Brewing Co (Seaside Heights, NJ), and Last Wave Brewing Co. (Point Pleasant, NJ).
So yeah, that’s a small fraction of the beers Icarus has brewed over the last couple of years. They have just over 300 beers cataloged on untappd.
Build Me Up Butternut World Tour, October 11, 2019
Speaking again of collaborations, in what has become an annual tradition, Jason brews an “anti pumpkin” beer with Mike Kivovitz of New Jersey Craft Beer. The beer is Build Me Up Butternut which is a porter brewed with Mike’s butternut squash soup made with some chipotle and guajillo peppers. The release of this beer in the taproom is what prompted my second visit to Icarus Brewing. The taproom was pretty tightly packed as was the secondary taproom where the band was playing. I also had a delicious, perfect every day beer when I first arrived, Life in Helles a beautiful Helles Lager. I spent most of the night talking with Mike and his friends and my friend Matt, the new taproom manager at Icarus. It was a great night, with bands playing and quite a lot of people hanging out. In other words, just about everything you’d want in a brewery visit – good beer, good friends, and good conversation.
Life in Helles is a damned fine lager. a perfect everyday beer. Low ABV + Flavorful = Winner
Back to the beers from Icarus… Over the last year or two, cans of Icarus have been appearing on shelves in many stores in NJ as Icarus Brewing self-distributes. That is a good thing because not everybody can head to Lakewood for the latest can release from Icarus. The only downside is that cans of Icarus beer don’t last in stores for very long, especially their popular and highly regarded Hazy IPAs. More of their beers can be found on draught through a decent portion of New Jersey
Like many of the smaller breweries in NJ, Icarus is a fixture in their community. That sense of community began even before the brewery opened, as Lakewood wanted a brewery to open in their town. Another example of Icarus supporting local is that they use hops grown at a local farm in neighboring Colts Neck. Icarus has also helped to raise funds for several fire departments and Jason is a volunteer fireman himself. Icarus has brewed beer to benefit charitable organizations, including an Imperial IPA they call For the Story, the proceeds of which went towards City Stair Climb fund which honors 9/11 First Responders. Icarus also sponsors an annual Unity Tour fundraiser, which honors officers who lost their lives in the line of duty. Furthermore, Icarus hosts an annual McKenzie Blair Foundation event to raise funds and awareness for Sudden Unexpected Death in Childhood.
As I noted early in this post, Icarus has grown into one of the most respected breweries in the State (and even surrounding states) with many highly sought out beers. On untappd, for all the beers they’ve brewed, they have an overall 4.04 bottle cap rating and their average rating for all their beers on Beer Advocate is 4.06. NJ Monthly named them on of the 16 best breweries in NJ (out of 100 at the time of the articles writing). At the Beer BBQ Bacon Showdown, Kalashnikovcoffee was named best overall beer and Icarus received the “Best NJ Beer Award” at the 2019 Asbury Park Beerfest.
Another standout element of Icarus Brewing is the fantastic can art as many of the pictures throughout this post illustrates. The person responsible for the eye-catching can art is British based artist Ben Paul.
Icarus is in their third year of existence and it is clear they are one of the leaders of the New Jersey beer scene. Their taproom/brewery is a must visit, their great core beers are well known, but many of the tap room only beers are easily as good (like Build Me Up Butternut, Life in Helles). The taproom makes for a great hangout spot and chances are there might be a food truck parked outside. Icarus would be a great destination by itself and is near enough to some other breweries (Heavy Reel Brewing in Seaside Heights, Last Wave Brewing Company in Point Pleasant Beach, Kane Brewing Company in Ocean, Jughandle Brewing Company in Tinton Falls) that a multi-brewery tour of sorts could be worth a full day’s trip.
In short, try some Icarus beers or head to the brewery.
Special thanks to Matt Barnish, the new Taproom Manager of Icarus for helping out with some of the information in this post.
Some other links of interest:
Where to find Icarus Brewing on the Internet:
Icarus Brewing Web site | Instagram | Facebook | Twitter | Icarus Brewing on NewJerseyCraftBeer.com | Beer Advocate | untappd