Draught Diversions: Alternate Ending Beer Co. (Aberdeen, NJ)

Draught Diversions is the catchall label for mini-rants, think-pieces, and posts that don’t just focus on one beer here at The Tap Takeover. We hope you don’t grow too weary of the alcohol alliterative names we use…

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Breweries take a lot of time and money to plan before they are ready to open for business. There’s often a long tail from the time an idea forms to any site work begins until beer is poured at the opening. More often than not, there are delays for various reasons like permits or bad weather. Or “Acts of God” like a Pandemic. So here we are at the Tap Takeover featuring another brewery – brewpub – with the unfortunate timing to open during the COVD-19 Pandemic in 2020. Today’s featured brewery: Alternate Ending Beer Co. in Aberdeen, NJ.

Owner/Founder/CEO Scott Novick had built up his knowledge and experience in both the entertainment and brewing industries prior to planning out Alternate Ending Beer Co. He worked at VH1 (MTV’s sister channel) and then worked at Jughandle Brewing in nearby Tinton Falls then at Other Half in Brooklyn, one of the hottest breweries on the East Coast. Other Half’s beers, particularly their hop-forward beers and big stouts, have long been sought after in the beer trading community. Sustaining that job, driving from Monmouth County to Brooklyn was a challenge, so Scott figured he’d open a brewery much closer to home. When the BowTie cinemas on Route 34 in Aberdeen became available as a location, Scott has his spot. Going with the name of Alternate Ending plays on the movie theater theme as do many of the beer names.

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Image Courtesy of Alternate Ending’s Facebook

Scott also hired Brendon Arnold as his head brewery, a fellow New Jersey native who has a wealth of experience, largely in Kansas at Gella’s Diner + LB Brewing. I visited to Alternate Ending Beer Co. for their New Jersey Craft Beer night on July 13 and as part of the “event,” members of NJCB were offered a tour of the brew facility. (I should have taken pictures!) Brendan spent some time talking through his brew process and his more scientific/technical approach, given his education at the Siebel Institute of Technology, America’s premier brewing education institute. He mentioned that one of the beers on tap that day, a delicious Saison brewed in collaboration with Screamin’ Hill Brewery in Cream Ridge, NJ, was also being aged in wine barrels. That Saison, Decocted Saison (pictured below) was one of the beers I sampled during my time at the brewery and it was fantastic – earthy and true to style with the yeast elements, and even more pleasant thanks to the wildflower honey added during the brewing process.

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Brendan also mentioned the “partnership” Alternate Ending has with Asbury Park Distillery. Alternate Ending gets used barrels from Asbury Park to age their beers, they’ve got some stouts in oak barrels, and once those are emptied of the beer, Asbury Park takes the barrels back and ages their spirits in the double-used barrels. Another beer I sampled (before the tour) was Rye Imperial Stout – 1 Month Version (pictured below) which was aged for only a month in Penelope Rye barrels along with Tahitian Vanilla. The amount of barrel flavor imparted after just a month was quite impressive: a rich, decadent stout with hints of vanilla, the beer is simply delicious.

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The first beer I had; though, was the beer that is their best seller – Royal Rug (pictured below) a German-style pilsner, meaning it is slightly hoppier than its Czech cousin. I ordered the beer in the “Slow Pour” method, which typically takes 5-7 minutes to pour the full beer. The slow pour method allows the carbonation to be softer, a much fluffier head with the ultimate result of a beer a bit more flavorful than a standard pour thanks to warming a bit to room temperature, allowing the flavors to breathe and the flavors become more stable in general.

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A beautiful slow pour with a nice peak.

In talking to Brendan about the beer, he mentioned he expected to go through a couple of “beta” versions of the beer since the equipment was different than he’d long been accustomed to using and Pilsners typically are a style that requires extreme precision. As it turned out, Brendan’s years of experience paid off because he told me the version of Royal Rug on draft was the very first version of the recipe he brewed for Alternate Ending, it was unchanged. I can’t see why anything should change about that beer, it was fantastic. Brendan also mentioned the Rauchbier he brewed and hoped it would be a feature on “This Week in Rauchbier: The world’s most important, long running, and most awarded show dedicated to smoked beer.”

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An assortment of Alternate Ending labels on the door of their cooling room

With the location having roots as a popular movie theater, there are quite a few nods to that history. Movie posters, like The Rocky Horror Picture Show adorn the wall and images form movies as well. As I said, the names often call out to specific movies, like their recent Helles Lager, Willy’s Gold as an homage to The Goonies or the beer I reviewed earlier this week, Amity Beer a call out to Jaws; Chuckle Heads is a call out to one of my favorite film makers and geeky celebrities – Kevin Smith’s popular Jay and Silent Bob duo; Bad Mother Force User is an homage to Samuel L. Jackson and two of his most famous roles, Mace Windu and Jules from Pulp Fiction, Sloane Knew a shout out to Ferris Bueller’s Day Off and son.. Movies will be shown, too! There are even seats from the old movie theater.

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The great Kevin Smith holding “Chuckle Heads,” the beer made in homage to him! Image courtesy of Alternate Ending’s Facebook

Since opening in late 2020, Alternate Ending has been releasing cans of their beers and many of them have been selling out via BeerBroadcast.com. As brew-pub, they’ve partnered with Talula’s Pizza in Asbury Park and as America wearily emerges from the Pandemic, more patrons have been able to get the full experience of the brewpub. During my visit, the dining area was largely filled with many patrons eating what looked to be tasty food and what I know to be well-crafted beers. The partnership is a natural one that speaks to the local/independent ethos of craft beer. Scott Novick was a fan of Talula’s Pizza so it was a perfect fit.

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One of the pieces of movie memorabilia that adorns the walls, this from Kevin Smith’s “Mallrats.”

I’ve attended a few of these “NJCB Member Event” nights in the past at Jersey Cyclone (Somerset, NJ), Icarus Brewing (Lakewood, NJ), and Wet Ticket (Rahway, NJ). Mike K., the man behind New Jersey Craft Beer does a fantastic job of rallying the NJ beer community and given this recent event was on a Monday night, the turnout was quite impressive. I also had the chance to chat with Al Gatullo and his friend (also named Rob), of the great Al Gatullo Craft Beer Cast for a bit since we have bumped into each other at these events in the past. The event at Alternate Ending was another awesome night, a good opportunity to connect face to face with people I’ve only seen on social media, and reconnect with a few people face to face I haven’t seen since the pandemic began.

Delicious beer, great atmosphere, awesome theme, and excellent people – that sounds like a great start for Alternate Ending to me! I know I’ll be visiting again and next time, I plan on enjoying some of that famous Talula’s Pizza and definitely another slow-pour of Royal Rug.

Some other links of interest and sources of information for this post:

Alternate Ending Beer Co. Web site | Instagram | Facebook | Alternate Ending Beer Co on NewJerseyCraftBeer.com | Beer Advocate | untappd

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Beer Review: Alternate Ending’s Amity Beer

Name: Amity Beer
Brewing Company: Alternate Ending Beer Co.
Location: Aberdeen Township, NJ
Style: Lager – Pale
ABV: 4.1%

Quite simply, one of the better Craft Lagers I’ve had over the past couple of years.

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From Alternate Ending’s Instagram post for this beer:

You know those moments when you’re sitting on the beach under the hot sun and sweat is glistening off your forehead, so you start debating whether or not to cool off in the ocean, but then that JAWS music pops into your head…duunnn dunnn…duuuunnnn duun…duuunnnnnnnn dun dun dun dun dun…well don’t worry, ‘cause we’ve got you covered. Sit back, crack our cold, crisp Premium Lager, and watch everyone else swim carelessly as countless very sharp teeth swim beneath their feet. Amity Beer…now in 12oz cans, sold as a 6-pack. Drink responsibly and have a Happy Fourth! To learn more about the inspiration behind this beer, be sure to read the box…

It is turning into a theme of the Tap Takeover with my beer reviews of late – breweries who had the unfortunate timing to open/launch during the COVID-19 Pandemic. Alternate Ending fits that bill, but they are a tad different – they are a brewpub as well. Their overall resume, the people behind the brewery/brewpub is quite impressive. They have  beer/brewing experience at breweries like Other Half and Jughandle. Alternate Ending took over an old BowTie Cinemas location and as such, goes with movie-themed names for their beers. Since Aberdeen Township is considered a Jersey Shore town and one of the most popular “shore” movies all time being Jaws, why not make a beer as an homage? They did and called it Amity Beer, Alternate Ending’s (and head brewer Brendan Arnold) take on the Pale Lager.

As I noted in my review of Twin Lights Lager, essentially, a Pale Lager can be considered an “almost Pilsner.” Or another thought is All Pilsners are Pale Lagers but not all Pale Lagers are Pilsners.

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As for Amity Beer, I enjoyed the beer freshly poured into a dimple mug from the draft. This beer looks wonderful. Perfect foamy head, slightly translucent pale yellow liquid. In other words, you look up Lager in the dictionary, this beer is absolutely what you want to see.

A beer can look the part, as does Amity Beer, but it has to taste the part, too.

Malt/breadiness and maybe a little hint of sweet fruit waft from the mug. The first sip is a slap of deliciousness to my tastebuds. Those aforementioned aromas transfer even more potently to the taste in so many ways. There’s a bit of a cracker element, but what stands out most is the finish, there’s a slight sweet fruitiness I mentioned that compels me to keep drinking the beer. It is such a fun, delightful beer, I wish they had six packs of the beer, but it sold out very quickly when it was released at the end of June 2021.

Maybe the most impressive element of the beer is that it is only 4.1% ABV and it is bursting with flavor. It takes a well-honed brewer to coax that much flavor in a beer with that low of an ABV. In talking with head brewer Brendan during the NJCB Night at Alternate Ending on July 12, he mentioned that this was the most “difficult” beer he’s made at Alternate Ending. Even though the delicious Pilsner they brew, Royal Rug is a difficult style, there’s even less wiggle room for mistakes or opportunities to hide those mistakes with, say, the potential hops you’d add to a pilsner. Well…to say that Brandon absolutely nailed the style is an understatement.

To play on one of the most famous lines of dialogue from the movie to which this beer honors, “They’re going to need a bigger boat.” In other words, a beer this good, this flavorful, and this fun, should be on tap from Memorial Day to Labor Day, at the least.

Recommended, link to Untappd 4.25-bottle cap rating.

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