Draught Diversions is the catchall label for mini-rants, think-pieces, and posts that don’t just focus on one beer here at The Tap Takeover. We hope you don’t grow too weary of the alcohol alliterative names we use…
It has been a very long time since I posted one of these Brewery Spotlights mainly because the Pandemic has severely impacted on-site consumption. Some breweries; however, have been able to pivot in the current landscape and grown. Some breweries have very successfully shifted to canning more beer and home delivery, some breweries have been able to increase their distribution reach, while other breweriess have been able to allow for on-site consumption thanks to outdoor biergartens. Toms River Brewing has been able to lean on all of those options thanks to their successful rebirth in 2019.
I touched upon Toms River Brewing about a year ago when a handful of NJ breweries closed and/or re-branded. In that post, Toms River Brewing was one of those “re-launched” breweries, the proverbial Phoenix to rise from the former Rinn Dúin Brewery. When a company named Advanced Biotech announced they were taking over the brewery in 2018, and renaming it, some eyebrows were raised. It seemed very corporate and a little peculiar for a “Biotech” company to purchase a brewery. The name change was completely understandable and works better in the current beer landscape in NJ. Toms River is one of the largest and most prominent Jersey Shore towns, the 8th most populated municipality in NJ, and gives the brewery a more clear and local identity. Unlike Rinn Dúin, there’s no question of where the brewery is located.
A couple of things to unpack there…Toms River Brewing is largely a new brewery compared to Rinn Dúin. While they’ve retained the same head brewer and couple of the beers (primarily their core beers, St. John’s Irish Red Ale and Sweet Nothin’ Honey Cream Ale), nearly everything else about the brewery is essentially a new brewery. The taproom was completely renovated and now has 16 draught lines, the brewing system was upgraded/expanded, an outdoor biergarten was constructed, the beer lineup was considerably updated (previous flagships of an English Brown and Scotch Ale, while styles I enjoy, not exactly two styles upon which to lay the foundation of a brewery) are no longer present. More IPAs are part of the lineup, of course, plus a few stouts and a fairly wide range of styles. While I’ve been seeing cans of their beer since the middle of last year thanks to their increased dedication to distribution, the grand reopening of the taproom was November 2, 2019.
The branding has leveled up quite a few notches, as design firm Bezerdesign was hired to re-brand the brewery. All the cans are now sport the big “Toms River Brewing” circle prominently in the center, a claddagh at the top of that circle. Most of the beer cans with are wrapped with a different color of banded Celtic knots/braid. Their cans are immediately recognizable. In the current landscape with over 100 breweries in NJ (with quite a few popular breweries not too far from Toms River Brewing at the Jersey Shore), thought and planning is required to go into launching a business. That thought and planning also includes the beer portfolio, the most important element. But the branding does stand out on the shelves, at least to my eyes.
Not everything about Rinn Dúin is gone; however. Bob the Brewer Warzecha, who was the head brewer under the previous banner and George, the assistant brewer, are still around making the beer. Well, George Lissenden was more of a “volunteer” than actual employee, but since the relaunch, George is an actual assistant brewer. Both gentlemen have experience in home brewing (Bob about 25 years!), passion for beer, knowledge of beer, and have roots in Toms River. So some of the good things (and there were quite a few) about Rinn Dúin were smartly retained.
As I said in my post last year, I didn’t know much about Rinn Dúin except that it existed and was one of the breweries to open shortly after the 2012 Executive Order. I learned last year as I was preparing my feature on Icarus Brewing that Jason Goldstein, owner of Icarus Brewing, spent part of his career there. Since Toms River Brewing came into existence last year (May 2019), I’ve been seeing cans of their beer in stores near me with frequency. That logo and branding, while not exactly the most unique, does stand out very well on the shelf and gives the brewery a visual identity. In my mind, that’s a success.
From here on out, there will be no more mention of the words “Rinn Dúin,” because of what Lacey Striker, VP Marketing, Tap Room and Office Operations of Toms River Brewing states below. Lacey essentially runs the day-to-day operations of the brewery, which makes her one of the few, but growing number of, women not just working in beer in NJ, but leading a brewery in NJ. Lacey is no stranger to the adult beverage industry, having experience in the wine and spirits industry. That knowledge she gained and her market savvy helped to relaunch Toms River Brewing as a new entity.
“It’s a completely different brewery.” – Lacey Striker
Every year, my wife and few of our friends take a road trip down to the Chicken or the Egg in Beach Haven and we stop at a brewery on the way home. Because of everything I noted above, Toms River Brewing has been on my radar and they were a short drive off the Garden State Parkway exit 82A on NJ Route 37, they are one of the few breweries along our journey to open at noon and have outdoor seating. In other words, it was a pretty easy decision to make.
Unfortunately, it was raining the day of our trip and visit. Fortunately, Toms River Brewing (as noted above) has a lovely outdoor biergarten and the tables have big umbrellas. Another plus, like many breweries in NJ who are legally not permitted to serve food, Toms River Brewing allows their patrons to bring food, which was another plus. The food was kept warm on the 40 minute drive from LBI to Toms River in some coolers, for those worrying about the food.
We situated ourselves at the table and I ordered a Pilsner…many people will go for the IPA as their first beer at a brewery visit (because they are so ubiquitous), but as many of my readers know, I’m a Lager for Life kind of guy. I was very pleased with my choice. Just look at how that bright beer pops on an otherwise grey day in that picture atop this post! Just Pils was very flavorful and hit the spot pairing perfectly with my Burrito Gordito. The second beer I had was the highlight and one of the better coffee stouts I’ve had in quite a while, the outstanding Top O’ the Morning Coffee stout, which I reviewed earlier this week.
I usually have more photos I’ve taken in these posts, but between the rain and the limitations on indoor gathering, I only snapped photos of the two beers I drank and enjoyed. This time around, I’ve “borrowed” a few photos from Toms River Brewing’s facebook page. I did have to go inside to use the restroom and the taproom is really, really nice. It is very inviting, with plenty of room and a gorgeous bar. I saw some of the employees chatting and wearing masks and let them know how much I enjoyed the beer. In particular, the owner (I’m guessing Jim Mulligan), addressed me because I resemble one of the brewers. We had a chuckle, but he made sure to walk through the biergarten as patrons started sitting at tables to see how everybody is doing. He further told me the brewer I resemble built out the biergarten since he has a background in construction. Between the outdoor biergarten and the indoor taproom, the brewery has a great air professionalism and being well-thought out. In short, our group of people felt quite welcome at the brewery.
I’ve only had five beers from Toms River Brewing at this point…but as can likely be surmised, what I’ve had has been quite good. I’m happy to know they are keeping the Sweet Nothin’ Honey Cream Ale in the lineup. I had it last year at the Meadowlands Great Beer Expo when they were still using the previous name of the brewery. Last month, I had their Koastal Kölsch for the first time, I think they brewed it for the first time this year. Last year, I had the St. John’s Irish Ale, which is spot on for the style. Their lineup of beers I’ve seen on social media and in the stores around me is intriguing, maybe beer I’d like to try the most is Black Rabbit Black Lager. Other beers in the line up include the Sweet Chai ‘O Mine Cream Ale; Celtic Sunrise Blood Orange Pale Ale, a Belgian Pale Ale; Out on the Razzle Cranberry Winter Blonde Ale, which I hope returns in the Winter; and Irish Goodbye Imperial Stout looks delicious. Actually, three of the people with me during the visit (my brother-in-law, and two of our friends) had and enjoyed the Irish Goodbye.
Since their grand opening, Toms River Brewing has hosted local musicians, they’ve partaken/hosted Community Fund Drives, hosted Trivia Nights, hosted local PBA Fund Raisers, and of course hosted St. Patrick’s Day celebrations. Like I said, the space (both inside/taproom and outdoor biergarten) is inviting and made to be social spaces. The honey in their Cream Ale is from Zenjas Honey Farm, in Toms River. One of their beers, Boots on the Ground is an IPA in honor of US troops, with a portion of the proceeds going to the Gary Sinise Foundation. So you could say that Toms River Brewing is both a place for communal growth and a company that gives back to the community.
In other words, from limited experience, Toms River Brewing is a brewery to take seriously as a player in New Jersey’s evolving craft beer scene. They may not be in the Elite, rarified air of Kane, Carton, Icarus, or Cape May Brewing yet. That is by no means a knock, because they’ve only been producing, canning, and distributing beer as Toms River Brewing for a little over a year. I think even the good folks at Toms River Brewing would admit they aren’t quite in that Elite Group yet. What I can say is that they produce quality beers, in a nice range of styles, you’ll be able to find and depend upon for good flavors. The taproom and biergarten should be a must visit for independent beer enthusiasts making the rounds of the Jersey Shore breweries. I for one, will be seeking out their beer again in the near future. The Celtic Sunrise Blood Orange Pale Ale should be in stores as this post goes live!
Some other links of interest and sources of information for this post:
- Edible Jersey (September 2019)
- 98.7 WOBM (October 2019)
- Two Brewthers Podcast Episode (December 2019)
- 10 Questions with Toms River Brewing – South Jersey Beer Scene (December 2019)
- Asbury Park Press (Alex Biese, June 2020)
- 105.7 The Hawk (April 2019)