Draught Diversions is the catchall label for mini-rants, think-pieces, and posts that don’t just focus on one beer here at The Tap Takeover. We hope you don’t grow too weary of the alcohol alliterative names we use…
What’s this? Another brewery feature just over a month since the last brewery feature? It sure is, and this time I’m highlighting a brewery that is 1) slightly closer to home, 2) close to my parents, and 3) the next town over from my in-laws. With that, I finally visited Untied Brewing Company in New Providence, NJ, which opened in early 2019. Untied joins breweries Wet Ticket in Rahway, Two Ton Brewing in Kenilworth, and Climax Brewing in Roselle Park, NJ as breweries who call Union County, NJ their home as well as long-standing brewpub Trap Rock in neighboring Berkeley Heights.
I’ve seen and heard varying opinions about Untied Brewing when they opened in January 2019 (My father,, friends, and commenters in the Beer Advocate 2019 Thread). However, any new business needs a little bit of time to settle into who they are to work out the kinks and whatnot. Over the past six months, since about Untied’s first anniversary, the things I’ve been hearing (from friends on untappd and in those Beer Advocate forums (Beer Advocate 2020 Thread) are that Untied is making good beer, so I had mixed expectations. That’s just a peek into where my headspace was about the brewery before visiting on a warm, late summer afternoon in September 2020.
New Providence, for many years, was a semi-dry town with no liquor stores until 2015, so why did Matthew and Kim Green settle on New Providence? Matthew and Kim had a vision to open a brewery in the town they had been calling home for the 6 years prior to Untied’s opening and they really like the community. Although they explored other locations in towns neighboring Untied, the location, space, rent, and support of New Providence convinced Matt and family company to launch the brewery in New Providence.
Matt and co-owner Mark were home brewing as a hobby and like may breweries I’ve highlighted here, had the notion of pivoting this passion into a business. In speaking to Matt during my visit, he said he also wanted to have a full time, experienced brewer on board, which led to Untied hiring Tim Stumpf before the brewery opened. More on Tim later.
The brewery is located on a dead end street in an industrial park setting, which isn’t too far from a strip mall with some food options. Many of the independent breweries in NJ are in very similar locations. The facility has ample room for a production brewery as well as seating for onsite consumption. Matt also opted this location which allowed for a little more freedom in the build-out compared to a main-street type of setting. While that main street type of setting allows for potential walk up patrons, the higher rent and stricter rules around build out can prove to be difficult.
Matt attributes canning their beer early on as something that set Untied apart. They built a relationship with a local mobile canning company, Tripod Canning in nearby Mountainside, NJ, which helped, too. The pandemic brought challenges, but Untied was able pivot fairly easily and perhaps more easily than some of their brewing peers in NJ. The majority of their beer labels were approved by the TTB and their set up with serving tanks rather than kegs made transitioning to canning their beer a fairly seamless transition. Home delivery was fairly consistent during the stay at home and the outdoor space afforded Untied the opportunity to serve on premises once NJ opened up outdoor dining/consumption. Untied was also able to take advantage of the PPP relief program.
Matt spoke very highly about Tim Stumpf’s ability and experience, especially with Lagers, which is why Untied will always have at least one Lager available. Tim has a resume of awards from his time at the renowned Northeast Brewpub chain, Iron Hill. (I’ve visited a couple of their brewpubs and found the beer quite tasty). Untied opened with 24 Taps proving out Matt and Tim’s philosophy of having styles and varieties for everybody – multiple IPAs, stouts and porters, a range of Lagers (from their flagship Vienna Lager People Pleaser to Jurmala, a Baltic Porter) as well as a variety of Sour Ales.
Quite a bit of thought went into the name and branding of the brewery. Untied, as Matt said (and I’m paraphrasing), is a mindset; relax, untie yourself from being at work, stress. The name is branded extremely well, the flight paddle (pictured below) is a slightly crooked necktie, as if it is loosened around one’s neck. Beer names like File This (a New England IPA); Behind Schedule (a Sour Ale); First Point of Contact (German Pilsner); Content is King (New England IPA); Milking the Clock (Milkshake IPA); Take it Offline (Saison); Climbing the Corporate Ladder (Belgian Tripel); and Morning Meeting (Imperial Porter) are all names that evoke that business theme or even that corny corporate speak. Those are just some of the beer names, too. The cans are immediately recognizable – with the businesslike courier font emblazoned on a large “U,” Untied Brewing’s cans stand out on the shelves.
I knew I wanted to try a couple of their lagers, so the Helles Lager, Long Days Short Years was first on the paddle, you can read more about that in my review. Next up was Turkey Town Lager, Untied’s interpretation of Märzen/Oktoberfest. Good stuff, nice malt with a low-level of sweetness. Beer number three was one of the beers that brought some positive attention to Untied, Knucklehead Hall of Fame, a double New England IPA. The beer has a great hop balance between tropical sweetness and hop bitterness, I think I liked it so much because there was no Mosaic hops in it. Last on the paddle was Pioneer Ale, an Extra Special Bitter, which was OK. Not my favorite of the bunch (one of a group always has to fit that role), but I’m not the best judge of that particular style.
Matt spent some time speaking with me about the brewer Tim Stumpf, as I noted above and specifically saying how their best-selling lager is People Pleaser. This beer is a Vienna Lager – the two best known beers in this style are Samuel Adams Boston Lager and Brooklyn Lager so it is a style of lager rather ubiquitous even if many people may not know those beers by their style as Vienna Lagers. It is typically my least favorite Lager style. However, Matt talked up the beer enough, and Brewer Tim’s abilities and recognition for brewing the style in his previous brewing roles, I had to give the beer a try. I’ll be damned if People Pleaser isn’t my favorite Vienna Lager. I can understand why the beer is their top lager, patrons visiting who only know “Craft Beer” because of Sam Adams Boston Lager will gravitate to this beer out of familiarity and I’d say the name fits because Untied’s Vienna Lager is a very tasty, pleasing Lager.
I also had a small pour of their Russian Imperial Stout, Left in the Dark. I’ll preface this with another conversation point from Matt. When we were discussing Tim Stumpf’s brewing skills, in addition to brewing great lagers, Tim has a proclivity when it comes to brewing Russian Imperial Stouts, not an easy style. His skill shows beautifully in this sweet, potent, dark ale. Untied is bottling the beer in the near future so I’m going to have to grab a bottle.
Like many small, independent breweries, Untied Brewing has sought to foster ties to the community. That can be done through beer names; Pioneer Ale, their fall ale is a reference to the mascot of New Providence High School; Turkey Town Lager gets its name from the city which Untied calls home, New Providence, which was originally called “Turkey” or “Turkey Town,” due to the presence of wild turkeys in the area but was changed around 1750.
One of their beers, Untied Cares is an IPA brewed to honor the struggle COVID-19 and was offered at $9 a 4-pack, an extremely low price for 4-pack of 16oz cans. Untied wanted to give back somehow and they were initially going to raise funds for a good cause. In the end, they wanted to give back to the people who had been supporting Untied through all the tough times. Selling the beer at cost is a way to thank their supporters who have been buying Untied’s beers during the Pandemic, with the profits normally going towards donation simply taken out of the price to customers. With the large space Untied has hosted several gatherings for a wide range of audiences. They’ve hosted multiple meetings of B.I.G. Girls Night Out, several Yoga nights as well as a few comedy nights.
Two beer names brought a great deal of attention to Untied, both of which drew inspiration for their names from NJ Governor Phil Murphy. The first one, Data Determines Dates was something Murphy said about when things in NJ would open up, in terms of social gatherings. The second beer, Knucklehead Hall of Fame is what Murphy said people should avoid becoming a part of in his warning that we should all be wearing masks and practice social distancing. Matt told me Governor Murphy called the brewery when word started making the rounds about Data Determines Dates. Untied also happened to be one of the breweries who attended and poured beer The Governor’s Craft Beer Event at Drumthwacket in October 2019.
Untied Brewing, in my opinion, is doing some really good things in New Providence. They are brewing good beer, which is first an foremost what any brewery needs to do. Matthew and Kim Green, Mark Russo, and Tim Stumpf are adjusting quite well to the changing beer landscape and adjusting to customer desires. Getting the governor of the State is a pretty good way to garner some attention, too. I know I’ll be seeking out more of their beer in the future.
New Providence is fairly centrally located in Northern New Jersey, the brewery is a short drive off of Route 78, which is a major highway bisecting the State and connecting to other major highways – The Garden State Parkway, the New Jersey Turnpike, and Route 287. One could easily do a tour of a half-dozen breweries with Untied as part of that tour. Although in Morris County, Twin Elephant is only a few miles away, Four City in Orange (Essex County) is a short drive, the aforementioned Union County breweries Wet Ticket in Rahway and Two Ton in Kenilworth could round out the tour.
If you find yourself in thr New Providence area, Untied Brewing is well worth the visit.
Some other links of interest and sources of information for this post:
- New Providence Patch (June 2018)
- Jersey Digs (January 2019)
- Al Gattullo Craft Beer Cast (May 2019)
- NJ.com (July 2020)
- NJ 101.5, (July 2020)
- News 12 NJ (July 2020)
- Al Gattullo Craft Beer Cast (July 2020)
- NJ.com (August 2020)
Untied Brewing’s Web site | Instagram | Facebook | Twitter | Untied Brewing on NewJerseyCraftBeer.com | Beer Advocate | untappd
5 thoughts on “Draught Diversions: Untied Brewing (New Providence, NJ)”
Coincidentally, I happened to stop in there last night (before reading this). I was surprised by the location. You would happen to be driving by their location. It was a gorgeous night and it was pretty crowded. I had an IPA (I don’t recall the name of it) that was pretty tasty. I’ll go back again when things open up a bit more.